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Photographs for a PR event have several purposes. These include creating hype around the business, spreading awareness about products and services, and expanding the customer base by engaging with your target audience.

While the basics of PR event photography is more or less understood by everyone, diving deeper into this by exploring the different types of corporate photography to take at the PR event can prove helpful.

Working with the right event photography company like DW Images can ensure you’re covered. However, if you’re looking to know more about the types of photographs you need to take at a PR event, here are some techniques that you can consider.

Let’s take a look!

1. A Shot Of The Entire Venue

Everyone hosting a PR event has an understanding of how they want the venue to be and once the set-up is complete, it reflects the business and what its brand is.

With special features that the guests will enjoy, your venue will look stunning and making sure you capture this goes without saying. However, this needs to be a mix of both pictures that are with and without your guests.

The photographer you hire for your event should be prepared to take an appropriate amount of shots of your venue in all its glory for both documentation and promotional purposes. You can then use these photographs for several other reasons.

2. Focus On The Product

Since your event is all about the product, it’s natural that your aim is to get the best shots of the product at the event. You can work with the photographer and set up the product in a spot where you can style it accordingly.

You can then click several product shots in different ways with the right elements. Since every media is incomplete without such shots, make sure to leverage the event and get different types of product shots before your guests start arriving.

3. A Posing Wall For Guests

Pictures of people at events circulate everywhere, they’re a great way of increasing visibility and spreading awareness about what you do. The best thing you can do to promote your event is to have a dedicated posing wall for your guests to take pictures against.

From insta-worthy backdrops to professional banners and other aesthetic decors, set up one space of the PR event in the best way you can so that they can click good pictures. With this, you can do good marketing across social media platforms that you can then leverage for visibility.

4. Candid Shots Of The Business

Candids have become a popular type of shot, even in corporate photography, as it provides an unfiltered look of how the people are enjoying your event. That said, everyone loves good candids of themselves that are sneakily captured and you can leverage this to make the most of your PR event.

Since these pictures capture the ‘vibe’ make sure to speak to your photographer about taking candids of the event to be able to have visual representations of all that occurred and how much your guests enjoyed it.

Corporate Photography; a product shot of red vans

5. Team Pictures

While you may have done all that you could – from finding ‘the best PR photographer near me’ to going all out with the set-up of your venue, one important thing that you need to remember is to click team pictures.

The success of your event is all down to you and your team working hard together in setting it up and a picture of the group commemorates this. 

The strong sense of camaraderie along with the high from the success of the event can be captured by an incredible team photograph taken by your commercial photographer and you can then use these for advertising and marketing along with brand building. Multi-purpose photos are a major plus at an event like this.

Contact DW Images For Event Photography Services

Now you know the basics of how to leverage corporate photography and what kind of pictures to take at a PR event. If you’re looking for a true professional, DW Images is the right place for you.

We have worked with several clients over numerous projects to deliver the best commercial photography services. From headshots and event photography to product photography – we cover it all!

To find out more about our bespoke services or to book an appointment, get in touch with us today!

a candid picture of a group of people
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DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London.  At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography.  We also offer corporate headshot photography for your company website meet the team page, and your business social media.

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