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As the holiday season comes closer, it’s time to start thinking about how you can make the best of the most lucrative season of the year. Christmas is one of the busiest times of the year, which is why things can often feel overwhelming and rushed.

However, Christmas is the perfect time to show your clients what your business is about, and what you can offer. Besides that, the Christmas season gives you plenty of business opportunities, as it is the time of year when sales are at their peak. 

If you truly want to make the most of the festive season, it is best to start early.  When it comes to commercial photography for the holidays, you need to start picking out ideas that would benefit your business for the holiday season. 

You need to ensure that you have perfected your holiday commercial photography before Christmas. Your clients are likely going to base their purchase decision on the way your product appears. This is why you should grab the chance to add a special Christmas touch to your product photos

Luckily, we’ve got a few tips that you can use to leverage the holiday season for your commercial photography. Let’s begin!

4 Tips for the Perfect Holiday Commercial Photography

1. Include the Christmas Spirit in Pictures

If you want your website, products and brand to reflect the Christmas cheer, you need to bring the Christmas spirit into your commercial photography. You can use different themes, props and backgrounds to make your products stand out and add the Christmas touch to your photos.

For example, it is easy to include Christmas-themed props like bells, bows and Santa hats. In addition to that, you could use the dark, winter weather or the sparkling white snow as a background to add a unique touch to your product images. 

2. Experiment With Different Lighting

One of the most effective ways to make your commercial photographs stand out is to experiment with different lighting. Lighting is a key element in all types of photography. It can entirely change the look and feel of your images, which is why you can use it to your advantage for your holiday commercial photography.

For example, you could use Christmas lights for your product photos. Christmas lights are the perfect artificial lights to be used as props or in the background. A fun way to experiment with Christmas lights is to use them in a dark room for moody and funky pictures. 

3. Document the Making Process

Christmas is all about celebration and spreading joy and cheer. However, it is also about spending quality time with your loved ones. A good way to bring in a similar touch to your commercial photos is to document how your products are made. 

Show your clients and customers how you are offering them a product made from love. You can also give them a look into your expertise and the unique touch you add to your products by documenting how you make them. For example, if you own a bakery, you could document the different steps to making Christmas cookies and let your customers feel like they are included in the process. 

4. Choose the Right Outfit

There are many different ways in which you can achieve the perfect Christmas-themed commercial photography for the holiday season. If your brand requires models for your product photos, you could simply choose festive outfits for them. This automatically gives your product images a festive, cheery look while making them look effortless.

Pick our cosy and comfortable Christmas sweaters and scarves while ensuring to choose festive colours like red, burgundy, green or black. If you are aiming for an indoor photoshoot, you could go with a simple sweater and sweatpants combination. Additionally, you can also pick turtlenecks, jeans and dresses for a classier option.

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Contact DW Images for the Best Commercial Photography This Holiday Season

With these tips in mind, you are now fully equipped to shoot some stunning holiday-themed commercial photographs. However, if you are truly looking to stand out from the crowd, you will need the expertise of a professional photographer.

With years of experience working with a wide variety of brands and industries, DW Images know the ins and outs of commercial photography. No matter what your requirements are, you will be delivered the best, high-quality commercial photos to boost your sales. 

Whether you are looking for Christmas-themed photography or a simple product photo shoot, we can do it all for you. 

In addition to that, we also offer 360 product photography, business headshots and event and PR photography.

To get in touch with us, contact us now or drop us an email at photography@dw-images.com 

You can also give us a call on 01908 631037

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