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As an online shop, there are many aspects involved in attracting customers to your brand, boosting visibility and drawing conversions.

Many businesses do this by employing a classic and functional web design, employing a robust marketing strategy and using social media to attract potential customers. 

However, one key element that most businesses forget about is the pictures on their website. Website photography is one of the most important factors to consider if you want to see true success. This is because any customers who browse through your online shop will base their purchase decisions on how attractive your products look. 

Besides that, when a customer visits your online shop, the first thing they’ll notice is how your products appear. That’s why it’s beneficial to appease your customers’ visual senses. 

Fortunately, DW Images knows all about the dos and don’ts of website photography. Let’s take a look at some website photography etiquettes you should be following.

3 Website Photography Etiquettes for Online Shops

1. Perfecting Your Homepage Photograph

Your homepage is the most important part of your e-commerce store. It is responsible for creating the very first impression of your business for your customers. This is why you need to pay special attention to the type and quality of pictures that you put up on your homepage.

One of the most basic photography tips is to ensure that your photos are of the highest quality. For example, if you own a clothing business, your customers should be able to see the clothes, the designs and other intricacies, like the material used. Remember to check that the clothes are in focus and that everything else is background.

Besides that, when it comes to website photos, it is important to use a good-quality camera that is specially made for commercial use. A good camera will provide you with a better focus and a high-quality lens and will produce high-resolution pictures. When your pictures are high-resolution and clear, it reflects well on your brand. 

2. Perfecting Product Photography

If you are running an online business, you will need to visually convince your customers to make a purchase. Your customers will likely base their purchase decision on the pictures of your product. This is why product photography is absolutely essential for online shops. It helps to photograph your products in a way that highlights all their selling points.

A good tip is to pick a theme for your online store and stick to it. For example, you could stick to a minimalistic theme and keep the background in your product photos consistent. This helps the eye to distinguish between products and clearly see their unique features. Too much colour can be distracting and easily tire the eye, which is why it’s best to keep it simple.  

In addition to that, you need to remember to use proper focus lighting that highlights your product in the picture. Make use of mannequins or stands so that your customers get a clear picture of what your product looks like. Once you are done photographing, use image editing software to sharpen and bring more focus to your products. 

3. Perfecting Specific Elements of Photography

As an e-commerce store, you need to be aware of the best practices for website photography and incorporate them into your business. For example, always make sure that your images have a sharp focus on your subject and that your background is out of focus. This draws your viewers’ eyes to what is important—your product. 

Besides that, avoid cluttering your images. When it comes to website photography, you need to make it simple for your customers to understand what you are offering. If your website photos are cluttered with unnecessary items and props, the customer will be confused about what it is you are selling and will probably abandon their cart. 

Lastly, invest in some good photo editing software. While having a high-quality camera helps you produce excellent images, you will still need to fix certain other elements, like brightness, contrast, definition, etc.

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Choose DW Images for E-commerce Photography and More!

With these tips, you are now all set to make an impact with professional-grade website photos. However, it is not always easy to achieve the perfect image for everything. 

This is where DW Images comes in.

With years of professional experience working with a broad spectrum of brands and industries, we know the ins and outs of commercial photography. All you need to do is communicate your requirements and leave the rest with us.

From product photography and 360 product photography to business headshots and event photography, we can do it all.

Find out more about what we offer and how we can add the perfect touch to your website photos. 

To get in touch with us, contact us now. 

You can also call us on 01908 631037 or drop us an email at 

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DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London.  At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography.  We also offer corporate headshot photography for your company website meet the team page, and your business social media.

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