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As a website owner, you’re probably aware of the importance of product photography for eCommerce. Your customers rely on product images to help them make their purchase decisions, which is why you need to ensure that your products look their best.

Lifestyle product photography is a popular and effective way to showcase your products in a more relatable and realistic setting. To make the most of this photography, you have to understand the basics. This includes how to set up a shoot, tips for styling and composition, and how to edit your images for maximum impact. 

Regardless of the size of your eCommerce business, lifestyle product photography gives you an opportunity to enhance your brand and drive sales. At DW Images, our professional photographers possess the tools and techniques needed to help you achieve this feat.

In this article, we’ll discuss the meaning and benefits of lifestyle product photography and how you can optimise it to grow your business.

What is Lifestyle Product Photography?

Lifestyle product photography, often referred to as context photography, aims to showcase products in a real-life setting, rather than just on a plain background. It involves taking photos of products in use or in a context that reflects how they might be used in everyday life.

For example, instead of taking a photo of a shirt on a hanger, a lifestyle product photograph will show someone wearing the shirt as part of an entire outfit, in a natural setting such as a park or a city street. This allows customers to envision themselves using the product, thereby helping them create an emotional connection with it.

Lifestyle photography is particularly effective for eCommerce, as customers are unable to physically touch or try on products before purchasing them. By showing your products in context and in use, this type of photography can help your customers understand the size, fit and overall look of your product. This can help them make an informed decision.

This photography is also a powerful tool for storytelling and building your brand. By carefully selecting the models, location, setting and styling that reflects your brand’s values and aesthetic, you can create a cohesive image that resonates with your target audience.

Overall, lifestyle product photography is a versatile and engaging way to showcase your products and build brand awareness. It also helps to build a strong brand identity, making it a valuable tool for eCommerce websites.

Get in touch with us for high quality lifestyle product photography that will take your website to the next level.

Tips for Optimising Lifestyle Product Photography

1. Choose the Right Setting and Background 

When it comes to lifestyle product photography, the location should be visually appealing and align with your brand and product. For example, an outdoor gear brand will want to showcase its products in nature, while a fashion brand might prefer an urban setting. Consider the colours, textures and overall aesthetic of the location when making your decision.

2. Styling and Composition

These aspects are crucial to creating effective lifestyle product photography. Pay attention to the way your product is placed and the overall composition of the image. Using leading lines can help guide the viewer’s eye towards the product, while using negative space can make the product stand out.

Looking to further enhance your product images? Call us for eye-catching 360-degree product and pack-shot photography.

3. Working with Models and Props

Depending on the product, models and props can be used to create more realistic images. Models can help demonstrate how the product might be used in real life, while props can help set the scene and add context to the image. Make sure to choose models and props that align with your brand and products.

4. Lighting and Camera Techniques

Lighting and camera techniques play a big role in creating visually striking images. Natural light can be used to create a warm and inviting atmosphere, while artificial light can be used to create a more dramatic effect. Experiment with different lighting techniques and camera angles to find the right look for your images.

5. Post-production and Editing

After the shoot is complete, it’s time to edit the images. This is where you can adjust colours, crop the image and make other adjustments to ensure that your product images look attractive. While editing, it’s also important to keep in mind the overall style of your brand.

Lifestyle product photography, woman photographing in a studio setting.

Contact DW Images for Amazing Lifestyle Product Photography

Looking to enhance your eCommerce store with lifestyle product photography? We’ve got you covered!

DW Images is here to help you make an impact on your customers and increase your conversion rate. Our professionals have years of experience in the field of product photography and we can deliver the most amazing product photos for your online business.

Our services include 360-degree product photos, business headshot photography, commercial photography, event and PR photography, etc. With our expertise, we can assist you with all of your business photography needs.

Let us help you make the most of your online store this New Year!

Check out our offerings and reach out to us to learn more.

lifestyle photography, camera with pictures of fruits in and around a bowl.
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DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London.  At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography.  We also offer corporate headshot photography for your company website meet the team page, and your business social media.

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Product & Pack-shot Photography

Do you sell online? We have a bespoke studio set-up for all you product photography needs.

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Do you sell products online? Looking for high-quality pack-shot or product photography for your websites? Increase your  customer experience  with 360 product Photography 

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If you would like to speak to David directly, please contact him at

01908 631037
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