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Ghost mannequin photography, also known as invisible mannequin photography, is commonly used by businesses and brands to give the audience a better visualisation of their products.
It is a simple yet powerful post-production technique for displaying apparel on an e-commerce website. Moreover, this type of photography is used by many different retail brands across the globe to maintain consistency in the field.
While the process may seem easy enough for an amateur, true professionals understand the great deal of post-processing and image compositing techniques that go behind creating a great mannequin photograph.
From the right angles and lighting to editing and retouching, these photographs require time and effort to ensure that your clothing is represented in the best possible way.
At DW Images, we have vast experience and insights into this type of e-commerce photography. In this blog, we’ve put together a list of our top ghost mannequin photography tips that many retail businesses can benefit from.
Let’s get started.
1. The Right Mannequin for Your Clothes
Just like people, ghost mannequins come in many different sizes and types. This means that finding the right one can make all the difference in portraying what your clothes will look like on wearing.
While mannequins usually have a standard size, depending on your clothing, they may or may not accurately depict how the apparel will look. If the shape isn’t correct, your garments won’t fit as well as they should.
Additionally, although having different sizes of mannequins will come in handy during the shoot, for someone trying to photograph their apparel themselves, this may not be possible. This means that working with a professional photographer like DW Images is essential for quality ghost mannequin photography for your e-commerce site.
For your ghost mannequin photography quote, get in touch with us today!
2. Select The Right Pieces To Remove Off The Mannequin
With differently sized mannequins, there are detachable parts that you can adjust for better fitting of your garments. The removable parts or modules of the mannequin can thus be removed accordingly.
For example, if you’re taking photographs of a coat or a blazer, you may need to remove the chest module to feature the lining well. Similarly, if you have a shirt or a dress, removing the pelvis module will give the garment a more flared-out look and showcase the bottom of the apparel.
You need to make sure you adjust the modules according to the garment for better representation of your brand and clothing.
3. Fit And Style The Garments
After narrowing down on the mannequin and garments, proper fitting and styling of the garment is key to great e-commerce pictures.
For a shirt or a blazer, you need to ensure that the seams line up with the shoulders to sit well on the mannequin. Moreover, flatten out the creases and check for areas where the cloth may be stretched out to smoothen those as well. If the garment isn’t sitting well, use styling pins to tighten up the cloth so that it stays in place.
While you’re at it, make sure the clothes are not wrinkled and add in whichever accessories you want to enhance your apparel. Once you’re done with this, you’ll notice that the lining is exposed as if an invisible mannequin is wearing it.
4. Good Lighting And Exposure for The Shoot
Setting up your lighting and exposure to highlight your apparel is essential to showcase it in the best possible way. You need to make sure you highlight the fit well without drowning out the colours. This means that you need to pay special attention to these external factors to enhance your garments and capture them better.
Moreover, make sure to experiment with close-ups and the overall pictures to get all the details like the lining and fabric shot as well. In this part of the process, you need to personalise the shots for better brand representation.
You need to sell your clothing in an e-commerce field with cut-throat competition. Using these photographs to your advantage can help you go a long way. Additionally, make sure you have a mix of standard and creative images to give your audience a better understanding of your garments.
Contact DW Images For Ghost Mannequin Photography For Your E-commerce Site
Capture quality images for your e-commerce website by working with DW Images!
From setting up the products to prepping your garments for the shoot, we work together from the start to the end and deliver great images along with excellent client service.
We also provide other photography services like professional business headshots and event and PR photography for businesses.
For more information, give us a call right away!
WE PROVIDE A RANGE OF PHOTOGRAPHY SERVICES
DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London. At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography. We also offer corporate headshot photography for your company website meet the team page, and your business social media.
[…] photograph your products enables you to leverage a popular post-production technique known as the ghost mannequin effect. The end result is a life-sized image that places the focus firmly on your […]