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Visual content such as photographs and graphics have a powerful impact that can be leveraged by any business. However, in a time where photography is a popular hobby, finding the right person for your commercial project can require a considerable amount of time and effort.
Every business has a distinct brand identity that is reflected through the photographs and images they use. Since there are many different examples of commercial photographs, looking for the right photographer who can comprehend and express your business through images is incredibly important.
To avoid wasting time (and money), being conscious about different essential factors can help you find the right photographer to partner with. If you’re wondering about what you need to keep in mind before hiring a photographer, we have got just the thing for you.
At DW Images, our experience and knowledge of photography has allowed us to work with many different types of businesses. With this in mind, we’ve put together a list of tips to help you hire the right commercial photographer for your project.
Let’s get started!
1. Recognises Your Branding And Vision
Every business has a certain type of branding and vision. When it comes to photos for a project, you might have a few ideas about the product or service in terms of what you want it to look like.
Any photographer, whether professional or amateur, requires an outline that expresses what you require or envision in terms of that particular project. By providing this outline, we have a better chance of recreating your vision and branding accurately.
Moreover, having us on the same page as you is essential for better results. While meeting and discussing with potential photographers, make sure to communicate effectively and brainstorm with them for a better understanding of their approach.
2. Portfolio And Experience
The next step for you is to understand the commercial photographer’s approach and style. It’s best to take a look at their existing portfolio to get a better understanding of the kind of work they do.
While experience may not be as important as the quality of work, it does play an important role; a professional who’s been in the field longer and has worked at different events and occasions, can work more effectively and adjust to any kind of situation. An amateur, on the other hand, may not be able to provide you with the same results.
While discussing different aspects, like the type of commercial photography your project requires or the kind of lighting and setting you need, you can get a better understanding of their photography knowledge. If their answers are informative – it’s a great sign!
3. Understand Their Process And Post-Production Details
Professional photographers with enough experience under their belt can act as art director for your project. While doing a splendid job with the photography, they’ll also be able to help you with the creative process to successfully breathe life into your brand vision.
From generating ideas to creating designs, a professional photographer can help you improve your concept for the project for better results. After all, you don’t want to keep instructing the photographer every step of the way. Moreover, finding someone who connects and understands you and your brand can make the commercial shoot smoother and efficient while also being more fun.
Additionally, by understanding their post-production process, you can get a better idea about the editing, resolution, photo rights and various other factors. Insights into the production process will always help you get a better idea of what your photographs will look like.
4. Schedule A Test Run
Although this may not be possible for everyone, scheduling a test run is great to help you better understand the photographer’s shoot process and skill set.
From establishing a comfort level through the practice run to going through the end results, a test run can give you sufficient insights into the whole photography process and help you decide if a particular commercial photographer is a right person for your project.
Additionally, it can also help you get a fresher perspective and newer ideas about your project and let you experience different approaches. At the end of the test run, the results you receive are sure to help you decide if the commercial photographer is the right person to collaborate with for your project.
Call DW Images For A Bespoke Commercial Photographer For Your Event
Collaborate with the best commercial photographer by joining us at DW Images! We are equipped with the best industry knowledge and experience and always deliver great results.
Our portfolio reflects all the different projects we have worked on and the experience and standards we’ve built over the years.
To find out more about what we do, give us a call today!
WE PROVIDE A RANGE OF PHOTOGRAPHY SERVICES
DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London. At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography. We also offer corporate headshot photography for your company website meet the team page, and your business social media.
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