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Did you know that it takes just 50 milliseconds for customers to form a first impression about your brand or product?!
That’s not a lot of time to get your potential customers’ eye on your brand; so why not use some attention grabbing images of your products and make every second (or perhaps every millisecond) count?
Regardless of whether you’re selling hoodies or beer, the aesthetics of your product is what matters the most. This is especially true in the digital age because images are the first thing that your buyers look for.
That said, at DW Images, we’ve put together our top 5 product photography ideas for you to take incredible images of your products. These ideas are not only for capturing attention but helping to lure your customers into buying from you.
1. Set the Scene
Since this is the most essential part of product photography, we’ll start with this first!
You may have come across the phrase, “Don’t sell the mattress, sell a good night’s sleep” – well, the same applies to your business, irrespective of the product you’re offering.
Simply put, when it comes to taking photographs of your product, it’s crucial to not only consider its aesthetics but also the area around it. This means you need to create a scene that focuses on your product while also on its environment. That way, you can help your target customers to imagine themselves using the product.
While a lot of planning is required to orchestrate such shots, it only makes for more enticed customers and of course, more sales.
At DW Images, we know that product photography is an excellent way to grab the attention of your customers. With us by your side, you can share your brand story in creative ways while also making a great first impression.
If you’re struggling for creative inspiration for backdrops for your product photos, we can help. Contact us today.
2. Up Your Photo Game With 360 Degree Product Shots
In retail, customers usually have the luxury of holding products, looking at them from every possible angle, feeling their weight and so on. However, when it comes to online shopping, you don’t get to do that.
This is why 360 product photography is the next best thing.
Including 360 degree photos of your products not only enables your customers to view the product from every angle but helps to bridge the gap between a physical store and online shopping experience.
Click here to see some examples of our 360-degree photographs.
3. Get Into the Habit of Taking Macro Shots
Macro shots are nothing but super close-ups of your product.
You may have seen these photos in pubs and cafes – a close-up shot of a beer mug or a blob of butter melting on a stack of pancakes. These are mostly known as evocative photos that are meant to “awaken your senses” and entice you to ‘buy’ the product.
Whilst macro shots shouldn’t dominate your product image plans, they are a great way to boost engagement from your customers.
This is because, when selling online, the more information you provide your customers the more likely you are to seal the deal – after all, your buyers want to be assured that what they see is what they get.
These shots are difficult to do on a DIY basis, which is why talking to an expert is so important.
4. Consider Freeze Frame Photography
Freeze frame photography is the art of capturing products in motion and is not only a great way to turn heads, it’s also downright cool!
While it’s a complex art to master, and you’re likely to end up with reams of blurry shots before getting a perfect one, once you nail this form of photography you can literally make it look like time has stopped. What’s more, your product photos will look incredibly professional while also impressing your target audience.
If you want to take some amazing freeze-frame shots of your products, then get in touch with us today!
5. Experiment With Suspended Product Photos
Yet another innovative product photography idea, snapping suspended photos are an excellent way to market your products and, more importantly, make a lasting first impression.
Once you’re satisfied with the shots, you can remove the line using Photoshop or other editing tools.
Pro Tip – To take some really amazing product photos, it’s best to invest in photography set up which includes the right camera, artificial lighting and a tripod. However, you could also contact experienced photographers for professional assistance.
Contact DW Images for Professional Product Photography
Needless to say, we offer and take into account all of the ideas above, so get in touch with the professional photographers at DW Images today to build your brand and get noticed through your product images.
WE PROVIDE A RANGE OF PHOTOGRAPHY SERVICES
DW Images photography, working with clients across the Midlands and London. At our Milton Keynes based studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography. We also offer corporate headshot photography for your company website meet the team page, and your business social media.