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Over the past few years, the beauty industry has taken the world by storm! In fact, the UK has been among the top three leading consumers, with a market value of approximately £9.6 billion.
This has not only led to the development of an array of beauty trends but has also resulted in cut-throat competition between cosmetic business owners and entrepreneurs. Moreover, it has pushed these beauty brands to dip their toes into makeup product photography, so that they can create eye-catching images of their products to attract customers.
If you too have been thinking about investing in cosmetics product photography, then keep reading this blog.
The experts at DW Images have put together this beauty product photography guide explaining the different ways to help you capture visually appealing photos of your cosmetics and other beauty products.
Before that, let’s understand a bit more about this type of photography.
Beauty Product Photography – What Is It?
A type of commercial photography, beauty product photography specialises in applicators, haircare, cosmetic, makeup, tools, fragrance and skincare.
Not only does it help showcase your products in a compelling way, but these high quality photos also increase the conversion rate depending on your beauty products’ perceived value.
Having said that, while the ultimate goal of beauty photography varies from one project to another, the main objective is to present products in an impactful way.
Why Do Beauty Brands Need Compelling Photography for Their Products?
Put simply, capturing high quality and eye catching product images helps to:
- Improve your click-through rate (CTR)
- Increase the overall conversion rate
- Boost visitors’ time spent on the page
- Lower cart abandonment rate
- Decrease return rate
If you wish to reap these benefits, contact DW Images for beauty product photography.
Beauty Photography Ideas – What Type of Images Do You Need?
1. Packshot Product Photography
No matter which beauty product photography guide you read, you’re sure to see a mention of packshot photography in it.
Generally used for eCommerce websites like Shopify, Etsy, Amazon and eBay, in this type of photography, the products are captured against a coloured or white background. However, white is the most commonly used background, as it helps make your page look clean, whilst also making navigation a breeze!
What’s more, choosing white lowers the size of the photographs, thereby helping you increase your site’s speed which is extremely essential for optimum conversion rates and SEO.
Having said that, you could go with this option if you’ll be posting images on social media or glossy magazines, as they do perfectly compliment brand colour palettes whilst also helping you create both striking and impactful beauty photographs.
2. Flat Lay Beauty Photography
Another type of commercial photography that has gained popularity in the past year or so, flat lay photography captures beauty products directly from above.
Put simply, in these photos, your hero product is placed flat on the ground (often against a white background) with other props surrounding it. When it comes to product placement, you can either place your products in an organised manner or perhaps experiment with a scattered look – the choice is yours!
By choosing this as your beauty product shoot idea, not only can you highlight your product but it also acts as a compelling way to tell a story. Moreover, it reduces your production expense because all you need for this type of photography is a nice background and some props.
To learn more about flat lay photography and why you need it for your business, give this blog a read!
3. Lifestyle Product Photography
The last idea in our beauty product photography guide is lifestyle photography.
This form of product photography helps illustrate the actual purpose of your beauty product and how your customers can use it in real life. Moreover, it’s an incredible way for your brand to sell the actual experience, whilst promoting a specific aesthetic or lifestyle that connects with your target audience.
If you want, you can combine lifestyle imagery with flat lay to up-sell and promote your cosmetic products.
DW Images – For All Your Beauty Product Photography Needs!
Based in Milton Keynes, at DW Images we have a team of professional photographers with years of experience not only in product photography but also commercial and PR photography.
We also have a studio that you can visit or simply get in touch with us by filling in our contact form.
Alternatively, you can also drop us an email on photography@dw-images.com.
WE PROVIDE A RANGE OF PHOTOGRAPHY SERVICES
DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London. At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography. We also offer corporate headshot photography for your company website meet the team page, and your business social media.
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