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When it comes to increasing the sales of your eCommerce site, you might think that you’ve tried every marketing technique out there; not to mention making sure your website looks the part. Despite your efforts, you may not have received the response you were expecting, and it may look like everything you’ve done was for naught!
Luckily, there is still one thing that can help you improve your conversion rate and increase your revenue – leveraging professional eCommerce product photography.
With that in mind, the photography experts at DW Images have put together a list of best practices and tips to help you capture the perfect product photos for your eCommerce website.
Before diving in, let’s take a look at why product photography is essential and how it can help you make your sales soar.
Why Are Perfect Product Photos Essential for Your Website?
The most important reason why product photography is essential for your eCommerce site is because it enables your shoppers to see what they’ll be spending their money on, before they commit.
Additionally, unlike physical stores where you can get a complete view of the product, the decision to make an online purchase heavily relies on the quality of your product images. In fact, nearly 93% of online shoppers say that product photos play a major role in their purchasing decision.
However, that’s not the only reason why product photography is important.
Exceptional commercial photography also helps you boost your image SEO – a concept every search engine is increasingly focusing on.
Put simply, high quality and SEO-optimised product photos stand a better chance of ranking higher in an image search which in turn drive more traffic to your eCommerce website.
Product Photography Tips for Your eCommerce Site
Now that you’ve understood the importance of product photography, let’s take a look at how you can capture the perfect product photos and boost your online sales.
Take High Quality Photos
When it comes to eCommerce product photography, it’s essential to ensure that your images are of high quality – after all, the primary reason for using these photos is to display every detail of your product.
Additionally, uploading low quality images will only drive shoppers to your competitors’ websites.
However, what’s the ideal image size for your eCommerce products to retain its high quality?
The short answer – it’ll depend on the marketplace or platform that you’re using.
If you’re still unsure about the quality and size of your product image, you can get in touch with the professional photographers at DW Images.
Use a Tripod for Balance
Building on the previous point, to capture visually appealing and high quality product images you need more than a camera and an assortment of lenses.
Sure, hand-held cameras can often do the job and are cheaper, but the lack of balance will affect the overall quality of your image. While this could be fixed in the editing phase, you’ll be wasting a lot of your time.
To steer clear of this potential issue, it’s good practice to make use of a tripod to not only save your time but also eliminate the need to invest in additional photo editing.
If you’re short on time or don’t have the required resources, then you can contact us on 01908 631037 for commercial photography assistance.
Go for a White Background Wherever Possible
There’s nothing worse than taking product photos that aren’t clearly visible to your customers – after all, it defeats the whole point of displaying them in the first place, doesn’t it?
That said, it’s better for you to use a white background to capture the perfect product photographs.
The main reason for this is unlike textured and coloured backgrounds, a white backdrop enables your shoppers to clearly see your products without any kind of distractions.
For more information on how to take the best product photos and build your brand aesthetics, click here!
Keep an Eye On Your Product’s Shadow
After going through the effort of getting rid of distractions from the backdrop, the last thing you want is your product’s shadow to steal the limelight.
The best way to avoid a shadow overcast is to use flash diffusers. Alternatively, for a DIY solution, you could also cover your flash using a plastic bag. This way, you can make sure the light source is bigger than the product and that the light is distributed evenly, resulting in smaller and softer shadows.
However, if you’re looking to add a bit more depth to your product photos, then we recommend that you try the “Mirror Effect” or reflection photography to provide a polished finish to your images.
Capture Multiple Photos of Your Product
Since the greatest downside to online eCommerce stores is that your prospective shoppers cannot see your product physically, it’s crucial to ensure that your product photos convey every key detail possible.
An excellent way to do this is to capture multiple photos of your products from different angles. To take things up a notch, why not consider full 360 degree photography of your product for the full experience?
Click here to find out more about how 360 degree photography can help your eCommerce website.
Call DW Images for Professional Product Photography for Your eCommerce Site
Whether you’re capturing the perfect product photos to enhance the overall appeal of your website or adding new product pages, ensure that you focus on the quality of your images. That way, you can showcase your product in the best possible light (pun intended)!
Invest in commercial product photography today to not only take incredible product images but also to make your business stand out from the crowd.
Give us a call on 01908 631037 or drop us a line at photography@dw-images.com to find out how we can help!
WE PROVIDE A RANGE OF PHOTOGRAPHY SERVICES
DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London. At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography. We also offer corporate headshot photography for your company website meet the team page, and your business social media.
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