Sign up to our newsletter to receive our latest news!

There are thousands of different products sold on Etsy every day and the competition to make yours stand out is steadily increasing. As a result, you need to take measures to ensure that your products are at the top of the page.

There are several ways to optimise your product page on Etsy but images are one of the largest factors to consider and they also help to boost your sales. Therefore, you need to focus on getting good pictures of your products if you want to sell them on Etsy. 

To help you out, we’ve made a list of the best practices for Etsy shop images. These tips should help you to get more sales and help you to learn what types of images are ideal for your product page. 

Let’s get started!

1. Having the Right File Type 

While it’s crucial to have a good picture of your product, make sure that the file type is compatible with Etsy. This means that all of the images in your Etsy shop should be one of these three file types: .jpg, .gif or .png. 

These are the only file types that you can upload on Etsy. Additionally, you can’t add animated .gif files or transparent .png files on your product page. If you have a transparent background, it’ll appear black on your Etsy shop. You need to make sure that products like jewellery should be photographed properly

As a result, it’s better to take product pictures for Etsy with a pleasing background that complements the image’s focus. You can hire an experienced Etsy photographer like DW Images, who will give you some good suggestions for how you can best showcase your product.  

2. Fulfilling the Image Size Requirements

When you’re trying to upload images for your Etsy shop, make sure that they meet the size requirements. There are several places where you can upload pictures and they all have different size recommendations and requirements on Etsy. 

Let’s take a look at some of them:

  • Shop Icon—500 x 500 px
  • Profile Photo—500 x 500 px
  • Team Logo—170 x 100 px
  • Mini Shop Banner—1200 x 160 px
  • Big Shop Banner—1200 x 300 px
  • Carousel Banner—1200 x 300 px

Although these are the minimum requirements, you should fulfil the recommended sizes to have a better chance of featuring on the Etsy homepage. This can help to increase traffic to your page and boost the sales of your products

You can get creative and fulfil these requirements by using techniques like flat lay photography to boost your e-commerce sales

Therefore, it’s recommended to hire a photographer like DW Images to ensure you have high-quality pictures with the correct image sizes. 

We’ll do the job of editing your images to the recommended sizes and ensure they fit well on your Etsy shop. This optimisation can help you to get to the top of search results, helping you gain sales in the long run.

3.  Image Orientation for Etsy

One of the best practices when choosing Etsy shop images is to get the orientation right. To do this, the first picture in the listing should be a landscape or square image. This helps to ensure that the focal point of your images appears as if it’s been cropped by Etsy. 

Additionally, your image will likely be cropped down from the original image. As a result, you should upload pictures at the highest resolution to ensure that your products will still look good after going through the cropping process.

Therefore, it’s highly recommended to hire a professional photographer like DW Images to get high-resolution images of your product at affordable prices. This is only one of the reasons why you need professional eCommerce photography on a website like Etsy. 

photography for Etsy products; a hanging tote bag

Contact DW Images for Professional Photography Services

Now that you know the best practices for choosing your Etsy shop images, it’s time to hire a professional photographer to put these tips into practice. DW Images has several years of experience taking professional product photography.

We boast an amazing portfolio that showcases only a part of our best work for our clients. Additionally, we specialise in other aspects of taking images, like business headshots, 360 product photography and more. 

We’ve served hundreds of satisfied clients and we can assure you that you won’t be disappointed with our services.

To learn more about us, visit our homepage or contact us on 019 0863 1037 for professional photography services!

Etsy shop photography tips; heels with a floral design
Have a question?

Need a business headshot for social media?

Social Media Headshot Only £99
Find Out More & Book Online


DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London.  At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography.  We also offer corporate headshot photography for your company website meet the team page, and your business social media.

Photography light icon
Product & Pack-shot Photography

Do you sell online? We have a bespoke studio set-up for all you product photography needs.

Find Out More
360 Spin Product/Pack-shot Photography

Do you sell products online? Looking for high-quality pack-shot or product photography for your websites? Increase your  customer experience  with 360 product Photography 

Find Out More
Business Headshot Photography

Looking to update your headshot for your meet the team and social media platforms?

Find Out More
Commercial, Event & PR Photography

Have a upcoming PR event or need bespoke commercial images for your website or marketing literature?

Find Out More
Call Us

If you would like to speak to David directly, please contact him at

01908 631037
Email Us

Let us know how we can help you by sending us an email