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Clients often say they want a box shot or some product photography. Then they’ll look at how the images can be used within their marketing campaigns and discover that this type of photography can be limiting.
Yes, product photography – or pack shots to use another term – has many uses, with clean, professional shots on white or black backgrounds that are ideally suited to websites, brochures and corporate literature, but if you’re looking to tell the story of your brand, creative product photography is what you need. Think how stunning lifestyle pictures; vibrant motion shots; or funky, attention-grabbing visuals will ensure your product stands out from your competitors.
Consider Spiderman. He’s an instantly recognisable hero. Pictured on his own he, of course, looks great, but by adding interest with perhaps a quirky background and some carefully selected props, you’ll find that just like that Spiderman is now part of an eye-catching story. This is creative magic, and with great imagery and the lure of good photography, there’s no reason why your product can’t become the hero of your own story.
Capturing your good side
All my clients know how much I love a good coffee. In fact, when I meet a client to discuss a brief it is always over a cup of coffee, so my recent photoshoot for a coffee pod product was both perfect and – considering current social distancing measures and isolation – bittersweet.
I knew the brief was to showcase the coffee pods whilst simultaneously selling the warmth and comfort that comes from a cup of coffee. And I knew it was important for the client that everyone would be able to relate to the image.
Product photography, in fact, all photography is not just about rocking up with a camera and pressing a button. You need to look at angles and light and you need to understand how something will work in the final design as well as in isolation. As with painting a picture, every photograph is made up of layers and you’ll find that good photography really does add authority.
As the name suggests, creative photography requires knowledge, skill and experience to turn a blank canvas into something that appeals to the target market.
I always work closely with business owners and marketing teams to ensure that I fully understand each brief, the target demographic, and the message they want to convey to ensure the result is not just beautiful but also speaks the brand’s language.
If you would like to have a chat about your product or creative requirements, please do get in touch. We can easily still get together via Zoom – just don’t forget your coffee!
WE PROVIDE A RANGE OF PHOTOGRAPHY SERVICES
DW Images photography, working with clients across the Midlands and London. At our Milton Keynes based studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography. We also offer corporate headshot photography for your company website meet the team page, and your business social media.