Amazon Product Photography

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Increase your Amazon sessions

An Amazon session is when a customer clicks onto your listing from search pages. It is key that your listing generates a high amount of sessions from your keyword as the more sessions your listing generates, the more potential customers you have to sell to.

Increasing your sessions also have a huge impact on your amazon search rank. Amazon will rank your product higher as it shows them your product is relevant and has a high chance of selling. Basically:

More Sessions = Higher Rank and Higher Rank = More Sessions

See pricing packages

Starter Package

£179
  • 1: Hero Shot
  • 2: Standard Product Shots
  • 1: Detailed (Close up) Shots
  • Basic Retouch
  • *
  • *
  • *

Seller Package

£259
  • 1: Hero Shot
  • 2: Standard Product Shots
  • 2: Detailed (Close up) Shots
  • 1: Info Graphic
  • 1: Studio Lifestyle
  • Standard Retouch
  • *

Pro Package

£549
  • 1: Hero Shots
  • 1: 360 Degree Product Shot
  • 3: Standard Product Shots
  • 2: Detailed (Close up) Shots
  • 1: Info Graphic
  • 1: Studio lifestyle
  • Full ecommerce Retouch

Technical Requirements

Product images submitted to Amazon must meet the following technical specifications.

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format

  • Image pixel dimensions of at least 1000 or larger in either height or width preferred

  • sRGB or CMYK color mode

  • File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)

Have a question about our product photography or looking for a competitive quote? Press The Button

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What Makes A Good Product Photo

Now that you know why product images are so important to your brand’s success online, let’s examine what actually makes a good product image. Based on the brands that are most successful, we have found that the most effective and eye-catching product images share these characteristics:

  • Products are shown against a completely white background
  • If the product is close up and takes up most of the image (not too much empty space)
  • The image is very clear and high quality

Keep in mind that, it’s important to showcase your product as it would appear in stores. This means that if your product would be packaged when sold in stores, then your image should be of your product in its packaging.

What to Avoid

In general, you don’t want your product images to have any distracting features or a busy background, as these will look less professional and can make it difficult to see the product. These are some characteristics you want to avoid when taking your product images:

  • Grainy, low-pixel photos
  • Dark or shadowy images
  • Photos where the product only takes up ½ or less of the total image
  • Any words, logos, or watermarks in your image
  • Images where the product is sideways or upside down
  • Images of anything other than your product (e.g. image of cow when selling milk)
  • Images of your product without its packaging if it is sold in packaging

Need Help?

As you can see, your product images are undoubtedly one of the most important factors when posting your products online. This is especially true on e-commerce websites such your own online shop as well as Amazon and eBay, which is why you want to make sure your images are as strong as possible to showcase your amazing products and brand. If you need help with your product images, DW Images Photography has a bespoke product photography services we specialise in e-commerce product photography and presentation right through to full post-production and background removal.

Add flair to your listing

Sometimes an Amazon listing requires a little bit more, a helping hand. We offer a selection of extras that you can add to your plan at an extra cost.

Infographics  Coloured Background – Hand Model – In Studio Model – Custom Set Design – Lifestyle

There are several different factors that you need to take into account when posting eCommerce images on Amazon. For instance, your background needs to be pure white to avoid any complications later with the eCommerce website.

It simply isn’t possible for a beginner to keep every rule in mind while clicking product images for eCommerce websites and posting them. As a result, it’s better to turn to DW Images, who have several years of experience in Amazon product photography.

Hiring a professional photographer like us will make the process easier and quicker, helping you to improve your chances of getting featured on Amazon’s front page. 

Sometimes, a natural picture isn’t enough to showcase the look of your product on your Amazon page. To bring more flair to your photographs, you will need to edit and optimise them for the website. It’ll help your products to feature higher on the search results and the homepage. 

To properly edit and optimise your product images, you need an amazing professional photographer, like DW Images, who is well-versed in photo editing software. We’ll provide you with the edits you need to feature your products in a better light.

It won’t matter if you have several visitors on your page if they choose not to purchase your product. Fortunately, by opting for professional Amazon product photography, not only will you gain more traffic, but it’ll also improve the conversion rate.

This is because professional pictures bring a better look to your page, which attracts customers and tempts them to buy the featured product.

When customers are looking to buy a product on Amazon, the only visual representation they get is the product image. If the item on the image looks cheap and low-quality, it’ll make your customers hesitant to purchase your products. 

By choosing to invest in product photography for Amazon, you will have the ability to feature accurate and detailed pictures on your product page. Consequently, customers can take a good look at your product and be more confident in purchasing them from the website.

There’s nothing worse than leaving a bad impression on your customer’s minds when they are looking to purchase your product. If you choose to have low-quality images of your items on Amazon, consumers will immediately think that your company doesn’t make any effort when creating its products.

On the other hand, if you choose to feature high-quality product photography on your Amazon page, it’ll impress the website visitors. It’ll leave a good impression of your brand and people will likely prefer to buy the products that are manufactured by your company.

Amazon Site Standards for Product Images

For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards:

  • The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.

  • The image must not contain gratuitous or confusing additional objects.

  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.

  • Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.

  • All other products should fill 85% or more of the image frame.

  • The full product must be in frame.

  • Backgrounds must be pure white (RGB 255,255,255).

  • The image must not contain additional text, graphics, or inset images.

  • Pornographic and offensive materials are not allowed.

  • The image must be of, or pertain to, the product being sold.

  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.

  • Other products or objects are allowed to help demonstrate the use or scale of product.

  • The product and props should fill 85% or more of the image frame.

  • Cropped or close-up images are allowed.

  • Backgrounds and environments are allowed.

  • Text and demonstrative graphics are allowed.

  • Pornographic and offensive materials are not allowed.

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What our customers say about us

I would highly recommend D.W. Images Photography. I felt so out of my comfort zone but David put me at ease very quickly. I now have headshots which are natural, relaxed and professional.

Karen Mckenzie

Dave did some head shots for us at Windowpains and he produced some fantastic pictures making us feel really relaxed and natural. Highly recommend!

Andy Harris

I finally look like a professional on all my business related sites and media accounts, instead of drunk and on holiday (which I was when my previous photo was taken!) – thank you David!

Annie S2S

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If you would like to speak to David directly, please contact him at

01908 631037
Email Us

Let us know how we can help you by sending us an email

photography@dw-images.com