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As an eCommerce store owner, you’re probably aware that high-quality product images are absolutely crucial for attracting and converting customers. When it comes to eCommerce, purchasing is done on the basis of product reviews and images. You wouldn’t want poor-quality images to drive your shoppers away.
With effective product photography for your online store, you can provide your customers with the information and inspiration that they need to make an informed purchasing decision. Attractive product images can have a huge impact on the success of your store and make your customers feel confident about purchasing from you.
As you create and choose your product images, be sure to prioritise high-quality, clear and visually appealing images that accurately represent your products and resonate with your target audience.
At DW Images, we have vast experience in the field of product photography. With our expertise and techniques, we can help you showcase your products in the best way possible.
Looking to give your online store a boost in 2023? In this article, we’ve shortlisted some of the most effective types of product images for eCommerce.
Let’s check them out!
1. Individual Product Images
This is the most common type of product image, consisting of just one product in the frame. You’re likely to find this type of product image in catalogues, on banners, on product display pages and more.
The individual product image will feature a single product against a plain and simple background. These images are often captured in controlled environments, like studios with proper lighting.
If you’re looking to keep it clean and simple with your product photography, this may be the ideal choice for you. This type of image can help your customers carefully consider the design, colour and functionality of your product before making a purchase.
Call us and let us provide you with the best product photography to increase your sales.
2. Grouped Product Images
As the name suggests, this kind of image shows multiple products together. These images can be especially useful for showcasing products that are sold as a set or are frequently purchased together. This also allows you to be creative and experiment with style, backgrounds and different angles.
By using grouped product images, you can help your shoppers visualise how the products will look when used together, thereby encouraging them to add multiple products to their carts. This is an effective way to increase the average order value for your store and drive more sales.
When using grouped product images, be sure to clearly label each product to help your shoppers easily identify which products are included in the group. You wouldn’t want your customers to accidentally think that they’ll get a free toothbrush when they order a new TV.
3. 360-Degree Images
360-degree photography is one of the latest trends and helps you provide your customers with a better shopping experience. These images allow shoppers to view a product from all angles by clicking and dragging their mouse.
In 360-degree product photography, the images are created by taking multiple photographs of the product from different angles. These photos are then stitched together to create a seamless, interactive image. This helps to give your shoppers a more comprehensive view of your products, thereby increasing their confidence in their purchasing decision.
This technique is especially useful if you’re trying to showcase large or oddly shaped products that are difficult to photograph from all angles. These images are also helpful for displaying items with intricate details that are hard to see in regular product shots.
Get in touch with us for high-quality 360-degree product and pack-shot photography.
Contact DW Images to Find the Best Types of Product Images for eCommerce
If you’re looking to boost your online store sales in 2023, you’ll need to use some of the most effective types of product images for eCommerce. You could also benefit from implementing some creative New Year product photography trends.
DW Images is here to help you make an impact on your customers and increase your conversion rate. Our professionals have years of experience in the field of product photography and we can deliver the most amazing product photos for your online business.
Our services include 360-degree product photos, business headshot photography, commercial photography, event and PR photography, etc. With our expertise, we can assist you with all of your business photography needs.
Let us help you make the most of your online store this New Year!
Check out our offerings and reach out to us to learn more.
WE PROVIDE A RANGE OF PHOTOGRAPHY SERVICES
DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London. At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography. We also offer corporate headshot photography for your company website meet the team page, and your business social media.
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