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As much as we’d hate to admit it out loud, appearance is everything. This is especially true when we are living in an increasingly digital world.
Humans are visual beings. How others perceive us has an obvious and undeniable impact on our businesses and success. Since images go beyond words and languages, they enable us to have a better and greater understanding of the discussion at hand.
First impressions are formed within seconds and as most of the information we process is visual, the design and quality of your visual elements can either make or break the deal. A great web page is likely to leave a positive impression on your viewer’s mind, as they deem you credible and professional in a matter of seconds.
This tells us how important professional website imagery is to enhancing your website’s success. If you wish to drive more traffic, you need to adorn your website with professional photos.
Let’s take a look at why professional website imagery is the be-all and end-all for the success of your web page!
People Are Very Image-Based
This is scientific – our brains respond to visual stimuli differently. A photo is processed almost instantly, while language and words are pieced together and understood in a more sequential and linear manner.
Studies show that almost 90% of the information transmitted to our brains is visual as visual elements are deciphered 60,000 times faster when compared to text.
Seeing and perceiving precedes words and sentences and the same is applicable to your website. You need visual elements that will wow your viewers, hook them into what you’ve got to say and then reel them in.
Ensure that your website is dressed to impress your target audience to gain more traffic and better your rate of engagement and conversion.
Click here to see how DW Images can help you!
Impact of Professional Website Imagery
A website that looks modern, aesthetic and professional right off the bat has the potential to build trust and goodwill in the minds of your visitors, almost instantly.
Sure, web copy and content are crucial to driving traffic to your business, but visitors rarely read something word for word. Images on the other hand, tend to stay in the mind for a longer time, meaning you have a better chance of gaining greater returns on your visual investment.
Here, your website design plays a crucial role as it has an impact on how fast your target audience can find what they are looking for. Visual elements, while important, need to tie in well with the ease of your website navigation.
Great web design along with great page imagery can be easily understood by your potential customers and help them find what they need, bringing you closer to making a sale.
Perks of Expert, Professional Photography
With professional website photography, you can capture the authenticity of your products and services. Through professional photos, you not only showcase what you offer to your visitors but also persuade and incite them to take action.
Gone are the days when people simply wanted to browse through a website. Now, it’s all about the digital experience you bring to the table. For instance, let’s consider an e-commerce website for gourmet chocolates. The photos should portray wholesome, quality images of fresh chocolates being made and assorted.
The custom and mouth-watering illustrations of these gourmet chocolates will make a viewer buy a box, or maybe five. The element of personalisation here helps attach a superior aspect to the product. This tells us that the simplicity and expertise of images speak volumes about the quality of your product.
Call DW Images for Professional Website Photography
It’s quite simple – the more compelling, tantalising and professional your website photography is, the more business is likely to come your way. It’s not just about pretty pictures anymore; it’s about visualising your business information in a way that makes sense to your customers. Using product photography to market your business will help you expand your reach to a wider audience.
With our ecommerce and headshot photography, you unlock doors to a whole new audience, thanks to image sharing. A bit of a bonus here – shared images are technically free advertising for your business.
If you are committed to making your website look the very best, we recommend making the most of our experience and expertise. It is a worthwhile investment in your overall marketing strategy as you can use the final images not only on your website but also on your company brochure, social media and other printed and digital platforms.
Give us a call today to find out more about how commercial web photography can work wonders for your website traffic!
WE PROVIDE A RANGE OF PHOTOGRAPHY SERVICES
DW Images photography, working with clients across the Midlands and London. At our Milton Keynes based studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography. We also offer corporate headshot photography for your company website meet the team page, and your business social media.