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Having a well-planned mobile marketing strategy is an important part of building your personal brand on social media. Leveraging hashtags to their fullest potential is also important for visibility and growth.

Instagram is near the top of the networks today, which makes this a must-engage platform for brands. Posting relevant images and videos that your audience will love is just one part of the success formula. The other is to include the right keywords for your posts for the most likes and engagement.

Utilizing the right captions can be very effective in getting your brand noticed on Instagram, and this involves careful attention to the right message and focus without appearing like spam. Here are several ways your posts can help your business stand out from the rest:

  • Avoid using broad terms – Hashtags that are too broad and in use by a large number of users can easily get lost in the feeds and not make it into the all-important discovery section. Do a search to find the most relevant words for each post with less competition. The most successful keywords pertain directly to the content and do not contain large strings or phrases.
  • Keep the number to a minimum – It’s good practice to leave the bulk of your hashtags for your comments section and only few in your description. Around 15 to 20 is a good number to follow if you don’t want to appear too spammy or be in violation of Instagram’s terms of service. Do your research first to discover which ones will be most effective for your brand’s post topic.
  • Do your due diligence in editing – It’s important that your post is free from spelling and grammar errors when scheduling it or posting directly. Editing or even deleting your images can cause your content to decrease in visibility. Before you hit share read it first!
  • Make a list of common hashtags for your brand – Put together in your notes a list of hashtags that you use the most, and mix these up for each one according to what is being posted. Including the same ones over and over will put your profile at risk of being banned and not seen.

Instagram is a great tool to bring more visibility to your personal brand as well as a place to attract new subscribers to your website. There are many tools and apps available to help you create and schedule your content, most of which are free to use. Use this visual social network to show a more personal side of your company and build a loyal fan base.

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