Sign up to our newsletter to receive our latest news!


Emily Lyons

Award-winning serial entrepreneur, founder and CEO at Femme Fatale MediaGroup Inc, a North American event staffing and marketing agency.

Personal branding is all the rage these days. Anyone with a smartphone can — in theory, at least — build a personal brand and become a YouTube star or Instagram famous. And a slew of self-help books in the last decades — all pushing this idea of personal branding — has only added more oxygen to this burning interest in the art of branding oneself (whether online or off).

According to one source, personal branding is defined as “a planned process in which people make efforts to market themselves.” What really touched off the notion of personal branding was a 1997 article in Fast Company titled “The Brand Called You.” Written by Tom Peters, an extraordinarily accomplished business thinker and author, this article (more of a manifesto, really) made a compelling case for developing, well, the brand called you.

“It’s time to give some serious thought and even more serious effort to imagining and developing yourself as a brand,” wrote Peters. According to the author — and other leaders in this space — you should work on your own brand because it helps you stand out in the job market. Personal branding, in short, is touted as a powerful ally in your quest for more explosive career advancement.

This power of personal branding is something I absolutely believe in. I have to, after all, because I’ve witnessed it firsthand in my own life. However, less attention is paid to another aspect of personal branding, and one that is incredibly useful in business.

What am I referring to here? It’s this: how an executive’s personal brand can be a major force that works in favor of that executive’s company.

Personal branding, in the case of the executive, isn’t just an individual imperative but also a smart business tactic. The strong personal brand of an executive can be successfully leveraged to benefit the company as a whole in real, tangible ways.

Loking to update your business headshot. We offer our headshot sessions for only £99
With 14yrs experience shooting headshots and over 50 Five Star Google Reviews.
We are are the leading headshot photography studio in Milton Keynes.

Social Media Headshot Only £99
Find Out More & Book Online


DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London.  At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography.  We also offer corporate headshot photography for your company website meet the team page, and your business social media.

Photography light icon
Product & Pack-shot Photography

Do you sell online? We have a bespoke studio set-up for all you product photography needs.

Find Out More
360 Spin Product/Pack-shot Photography

Do you sell products online? Looking for high-quality pack-shot or product photography for your websites? Increase your  customer experience  with 360 product Photography 

Find Out More
Business Headshot Photography

Looking to update your headshot for your meet the team and social media platforms?

Find Out More
Commercial, Event & PR Photography

Have a upcoming PR event or need bespoke commercial images for your website or marketing literature?

Find Out More
Call Us

If you would like to speak to David directly, please contact him at

07733 260132
Email Us

Let us know how we can help you by sending us an email
Visit Our Studio

Have specific brief in mind. Book a face to face meeting at our studio.