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Traditional businesses would’ve never imagined the underlying power that marketing holds, especially photography; the professional impact that it leaves on your consumers knows no bounds! 

That said, the product photography trend has only increased, meaning continuing to sustain your position in the industry has only gotten harder. One challenge is 360-degree product images, majorly used by e-commerce businesses to ensure their sites look professional and provide visitors with the best possible experience. 

At DW Images, we have been in the industry long enough to master professional photography. Be it business headshots, events or PR photography, we have experts that will listen to your needs and advise you on what’s best for your business. 

This brings us to today’s blog; here we have curated a guide of 360 product photography basics for you beginners out there. This includes its meaning and what it has to offer for your business growth. 

Let’s dive right in! 

What is Spin and 360 Product Photography?

360 product photography is an excellent way to creatively interact with your consumers; it provides a 360-degree view of the product that you’re showing off. 

Try to think of the rotating images on the internet when you are browsing to shop online; the images can be seen from all angles. A rotating image is basically a result of 360 product photography. 

That said, now that e-commerce has flourished and people are more comfortable and well informed of online shopping, 360-degree photography should be an absolute must for your products that need to go live.

Moreover, from a customer’s point of view, if they are browsing on a computer, the user can drag a mouse and rotate the photo in whatever way they desire. As for a phone screen, that photo can be rotated with the touch of a finger. 

In simple terms, the basic fundamental of 360 product photography is to give a fuller viewing experience to its users, for a better understanding of products that are listed. 

360 Product Photography Basics

360 product photography has become quite common – thanks to the advanced cameras that are even available on your smartphones nowadays. However, if you look closely, there are certain basic elements to think about when you are carrying out the process. 

Below we have listed some of these elements and 360 product photography basics for your assistance. 

1. Lighting 

Lighting, as for all types of photography, is very important in 360 photography as well. Specifically speaking, you should always use something known as diffuse lighting for 360 product images. It is either direct light that has been softened by a semi-transparent material or direct sunlight that is softened by clouds. 

The important benefit of diffused lighting is that the hard shadows are completely erased, giving you a cleaner end product

2. Object 

In the case of spin photography, the product you choose to shoot should have little to no transparency. 

What we mean to say is that products like cups, wine glasses or spectacles will not allow a particular software (used for 360 photography) to properly differentiate between the background and the object. 

Moreover, a transparent object will allow the background to be seen while the reflective nature of glass will create unnecessary reflections. This will, eventually, cause a poor end product and the efforts you put into the process will be wasted. 

3. Compositing Software 

360 product photography requires dedicated software and there are some points to keep in mind before choosing the right one for you. 

These include –

  • The software should be able to process photos with hi-resolution (4k or more)
  • Rendering the final product image should be quick
  • Should have enough batch capability for processing multiple images at one time
  • Integrates with other necessary software for post procession and content management (e.g. WordPress)
  • Adjusts the spin shots according to the size of the user’s screen (smartphone or computer)

Only if these 360 product photography basics are covered by the software, should you purchase it for your project.

360 product photography basics; a product shot of a brown leather bag

Contact DW Images for Professional 360 Product Photography

360 product photography basics are just one of many to consider. This means, there is so much more that you need to know before you call yourself a professional in this type of photography. 

It is a journey that experts at DW Images have completed and with our professional setup and expertise, we promise to deliver you the absolute best!

Along with 360 product photography, we are also known for our other professional services like business headshots, event photography and many more. 

To book your appointments, get in touch with us today!

360 product photography basics; professional lights in a set-up photography studio
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DW Images photography, working with clients across Milton Keynes, the rest of the Midlands and London.  At our Milton Keynes based photography studio we specialise in product photography for ecommerce retailers. This includes Packshots, 360 Degree, Lifestyle, Ghost Mannequin and Flat Lay Photography.  We also offer corporate headshot photography for your company website meet the team page, and your business social media.

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